<aside> <img src="/icons/reorder_purple.svg" alt="/icons/reorder_purple.svg" width="40px" />

MENU

About Me

Blog

Featured Projects

</aside>

Your Multilingual VA / Marketing Assistant

I am a marketing professional with three years of experience in digital marketing, specializing in marketing analytics, project coordination, and brand strategy. My academic background includes:

• 🇨🇭 MSc in Management with a focus on Marketing, from HEC Lausanne, Switzerland
  • A program recognized for its strong academic foundation and practical learning, featuring hands-on projects and collaborations with industry leaders such as Bucherer, EY, and Patek Philippe, and more.
• 🇭🇰 BBA from The Hong Kong Polytechnic University
  • a program distinguished by its 4-year curriculum that combines academics with real-world experience through mandatory internships and community engagement.

My Journey

Before moving to Europe, I trained as a Business Analyst. This helped me develop an analytical mindset and problem-solving skills. My fascination for the luxury industry brought me to Switzerland, where I explored the world of watchmaking as a Marketing Assistant.

Alongside my Master’s degree, I also learned French to fully integrate into this environment. These experiences taught me how to thrive under pressure, work across cultures, and deliver results in industries where detail and excellence matter most.

My Freelance Path

Later, I moved to France and embarked on a freelance journey. I wanted the freedom to explore and test new marketing technologies while continuing to grow as a professional. This mix of curiosity and personal motivation fuels the way I approach projects: with flexibility, creativity, and a willingness to try new solutions.

🐶 On a more personal note, I also dreamed of owning a dog — and this lifestyle gave me the chance to make that a reality.

My Perspective

I believe marketing should balance creativity with precision. Just like fine watchmaking, every detail counts. Whether it’s managing websites, creating digital strategies, or coordinating campaigns and events, I bring a mix of creativity, organization, and strategy. My goal is to help you reach your audience, strengthen your brand, and achieve measurable results.

<aside> 🔤

My Workflow

When working with clients, I know it’s not just about the final result — it’s also about how we get there. That’s why I make my workflow transparent. It shows how I break down complex tasks into clear steps, prioritize what matters most, and keep projects moving smoothly.

Workflow

</aside>